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NEW! CellAssure+ 100% whole bioactive Broccoli Sprout Powder (EnduraCell®). NOW with a 13mg Sulforaphane yield in a new 650mg capsule!

CellAssure+ is 100% whole Broccoli Sprout powder (EnduraCell®) and “yields” Sulforaphane when a chemical reaction occurs between Glucoraphanin and Myrosinase
However, CellAssure+ is NOT an extract. Extracts do not contain Myrosinase and
extracts of themselves do not have the ability to produce Sulforaphane.

CellAssure+ is also a nutrigenomic formulation. Nutrigenomic formulations work with Mother Nature to enhance cell function. Nutrigenomics is “the study of how constituents of the diet interact with genes and their products, to alter phenotype”.

Typically for a nutrigenomic supplement to exhibit significant clinical benefit, it must also be highly-bioavailable, a factor which prevents some common supplements from clinically replicating the impressive effects often seen in cell culture in in vitro studies.
Sulforaphane has an oral bioavailability of about 80%. Sulforaphane is a small lipophilic readily-absorbed molecule, with clinical effects occurring at modest doses.

CellAssure+ is produced by a unique process which protects the essential precursor compound, Glucoraphanin and the essential enzyme, Myrosinase.

Clinical Applications
• To stimulate antioxidant and other cellular defences within the body.
• May activate key detoxification enzymes.
• Scientific research shows that selenium supports antioxidant activity.
• Assists in the maintenance or improvement of general well-being.

What makes Sulforaphane remarkable?

Sulforaphane owes its clinical efficacy to its mild pro-oxidant effect on the transcription factor, Nrf2, often described as “The Master Switch of Cell Defence”.

Once activated, Nrf2 translocates to the nucleus where it induces the expression of over 2000 cytoprotective genes, including those coding for glutathione and the Phase II detoxification enzymes. Sulforaphane is the most potent natural inducer of Quinone reductase, a key Phase II detoxification enzyme.

Cells are naturally equipped with their own defence system and much of a cell’s ability to defend itself is due to two factors:
• The cell’s ability to produce the anti-oxidants necessary to quench harmful free radicals.
• Its ability to produce detoxification enzymes to break down toxic substances.

Remarkably, Sulforaphane can enhance both of these key defence processes by activating a compound within the cell that then ‘switches on’ or ‘upregulates’ around 2000 defense genes.

Regular intake of Sulforaphane-yielding Broccoli Sprout (CellAssure+) provides a simple way of enhancing these processes which naturally decline as we age or are unwell.

If these two fundamental mechanisms can be optimised within cells, the cell is likely to function normally. If the cells are healthy, then the individual will be healthy.
Since Broccoli, for many people, is not the most popular vegetable, CellAssure+ provides a more convenient way of ensuring optimal intake for achieving the greatest health benefits.

NOTE:
EnduraCell® the active component in CellAssure+ is hydroganically grown in a carefully controlled environment to maximise bioactivity. This hydroganic process does not use any herbicides, pesticides or other harmful chemicals. EnduraCell® is GMO free and does not contain goitrogens or significant levels of Vitamin K.


Dosage: 
Take 1 capsule in the morning and evening or as directed by your health care practitioner. 

Caution
Because sulforaphane upregulates the Phase II detoxification genes, it may be contraindicated during chemotherapy sessions. However, in restoring cellular function before and following completion of chemotherapy, sulforaphane may be advantageous.
Broccoli sprouts do not contain the goitrogens which may be contraindicated in thyroid conditions. There is no contraindication to prescribing these supplements in thyroid conditions.

Sulforaphane may very occasionally induce temporary GI side effects including bloating, nausea and diarrhoea. These may be due to detox reaction and presence of dysbiosis.
Side effects can be managed by a reduction of starting dose and gradual increase in dosing over time.



The product information provided is for educational purposes and is not intended as either diagnosis or treatment of any disease, nor does it replace professional medical advice. Report any symptoms to your doctor or health care practitioner to ensure appropriate medical care. Do not stop using any prescription medication without first consulting with your doctor. Due to the unique nature of each individual person’s health, specific results cannot be guaranteed and may vary from person to person. Please read ingredients and dosages carefully.

This medicine has not been evaluated by the South African Health Products Regulatory Authority (SAHPRA).
This medicine is not intended to diagnose, treat, cure or prevent any disease.
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Please Note: The product information provided on this website is for educational purposes and is not intended as either diagnosis or treatment of any disease, nor does it replace professional medical advice. Report any symptoms to your doctor or healthcare practitioner to ensure appropriate medical care. Do not stop using any prescription medication without first consulting with your doctor. Due to the unique nature of each individual person’s health, specific results cannot be guaranteed and may vary from person to person. Please read ingredients and dosages carefully. Medford Pharmaceuticals (Pty) Ltd assumes no responsibility for the accuracy of any particular statement and accepts no liability for any loss or damage that may arise from reliance on the information contained on this site. Links or references to other websites are for information purposes only and Medford Pharmaceuticals (Pty) Ltd accepts no responsibility or liability for access to or for the material on any website which is linked from or to this website. Links to this website do not indicate any association with or endorsement of the linked site by Medford Pharmaceuticals (Pty) Ltd.